Overview
Boulderscape designs and installs large-scale geological retaining walls that combine structural performance with the natural beauty of stone. As part of the Studio Conover team, I helped rebrand the company, redesign its website, and develop a new print advertising strategy.
The Challenge
Boulderscape's work occupies a unique space between engineering, landscape architecture, and natural construction. The brand needed to communicate the scale and technical expertise behind its projects while also conveying their aesthetic and environmental value. The challenge was creating a more distinctive identity that could position Boulderscape as a specialized leader rather than simply another retaining-wall contractor.
Scope of Work
Brand identity development
Tagline development
Website copywriting
Brochure copywriting and design
Printed sales collateral
Vehicle graphics
Website redesign support
Print advertising strategy and design
Brand implementation
The Approach
Working within the Studio Conover team, I contributed to the development of the new brand identity and played a hands-on role in translating the strategy across print and digital applications. I developed the company's new tagline, "Retaining Nature. Sustaining Beauty."—a concise expression of the balance between structural purpose and the natural character of its work.
I developed and designed printed collateral and vehicle graphics, while also writing the copy for the website and brochure. Together, these elements established a consistent brand voice and visual presence that emphasized Boulderscape's expertise, craftsmanship, and relationship with the natural landscape.
The Outcome
The rebrand gave Boulderscape a stronger and more distinctive market presence, positioning its work as a specialized blend of engineering and natural landscape design. A cohesive visual identity, supported by a clear brand message and consistent print and digital communications, helped communicate the scale, expertise, and aesthetic value behind Boulderscape's work.