Overview
Angelus Paving Stones is a Southern California manufacturer of concrete pavers and decorative wall products for residential and commercial applications. Over an ongoing relationship with the brand, I have helped develop and maintain its visual presence across catalogs, brochures, advertising, and digital experiences.
The Challenge
Angelus offers a broad and continually evolving product line, requiring marketing materials that can communicate product details while still presenting the brand as sophisticated, contemporary, and design-driven. Each new product, campaign, and catalog update needed to feel fresh while remaining unmistakably part of the Angelus brand.
Scope of Work
Catalog design
Product launch materials
Print advertising campaigns
Digital advertising
Website and landing page design
Social media creative
Ongoing brand implementation and maintenance
The Approach
Working within the established Angelus brand, I have led the design and production of recurring 60-page showcase catalogs, developing layouts that balance product information with aspirational photography and project imagery. I have also created advertising campaigns and digital creative that translate the brand's visual language across print and web.
For the website, I have contributed to page design, product presentation, campaign landing pages, and ongoing content updates. This integrated approach ensures that customers encounter a consistent brand experience whether they're browsing a catalog, seeing an advertisement, or researching products online.
The Outcome
Through an ongoing program of coordinated print and digital communications, Angelus has developed a cohesive marketing presence that supports both its established product lines and continued product innovation. The work has helped maintain a polished, contemporary brand across an extensive range of customer touchpoints while providing the flexibility to continually introduce new products and campaigns.
Angelus Paving Stones’ Pavilion I & II Paving Stone
Home page for angeluspavingstones.com
Angelus Paving Stones’ Social Media ad for new brochure and website launch